Keep it Simple: Simplicity in Web Design
Posted at 12:15h in by Logos@Work in Design
It is more than just a word. The Interactive Design Foundation says that the philosophy of user experience and graphic design encourages designers to create websites, graphics, and other elements while keeping a user’s ultimate goals in mind. Users value simplicity in web design. You can learn how to make your design successful.
Why Embrace Simplicity in Web Design?
People skim content on the internet so simplicity is important. If there are too many elements best website designer on a page it can be hard to load it. A busy design and long load time can make users leave. No one wants it.
Search Engine Journal looked into the psychology behind a simple design.
A simple website is easy to understand. If users know where things are and what actions they need to take, they will choose that website and stay. They want a site that is easy to comprehend.
When a website is scanned by a search engine, it ignores some elements. The search engine has a harder time ranking a page if it is cluttered with drop-down and pop-up advertisements.
Ornamentation is the Opposite of Simplicity
He calls it ornamentation by degradation. Adding graphic elements can do the opposite of what a designer wants. If you left them out, the website would be more attractive.
He writes that oxidation is the result of breaking the laws.
Users are more knowledgeable than they were. Designers used to make web buttons that looked like physical buttons, with 3-D effects and animation, to make people understand what to do. They might have needed to scroll. They were interested in novelties like changing colors. Users know what to expect from a website and want good content
4 Tips to Ensure Simplicity in Web Design
Even if you are not a professional designer, there are a few things you can do to make sure your website is simple and attractive.
- If you know what you want your user to do on your page, you should keep that knowledge front and center. Extra information adds to the confusion.
Use a single navigation bar. Jay Halfling thinks that the navigation bar has too many drop-down menu.
Drop-down menus in the navigation bar add to the amount of space. Use a few fonts and weights to create contrast. You don’t need to use flashy graphics and twinkle effects to catch someone’s attention if you pair families that work together.
- Limit your user’s options to keep them focused on what you have to say. Limit a user’s options. Reducing the amount of stuff on a page and giving them fewer opportunities to get distracted can help keep them on your website. It increases loading time.
Keeping your brand consistent across the web is helped by simplicity in design. Who doesn’t want that to be strong?
PHOTO: Pixabay / CC0 Public Domain