The Best eCommerce Websites of 2021

23 Top eCommerce Website Designs of 2021

Inside this article

It takes less than a second for website visitors to form a first impression. If you want to increase your brand’s perceived quality and draw in more customers, then you need a good website design.

Some elements will stand out to users. You can easily add these to your shop. To give you a better idea of what these elements are and how they can be used, we have collected 23 inspiring examples of top site design.

Let’s take a look at some of the best sites created using different platforms.

The range of products of Bliss are made with ingredients that are cruelty-free and vegan.

Highlighted Features

  • Skincare quiz to suggest custom recommended products
  • New products highlighted in main menu
  • Reviews categorized by skin type

The website has a pastel color scheme. Customers can get the most out of reviews if they read those that are relevant to their own skin type.

You can use the skincare quiz to find the products that are recommended for your skin type, climate, age, and makeup routine. This quiz is a lead magnet.

Allbirds uses evocative photography and a clean grid based design to showcase its products.

Highlighted Features

  • The hero image and large button drive traffic.
  • Fullscreen video showing production process
  • There is a direct link to materials with animations and images.

Allbirds uses eco-friendly and recycled products that are different from its competitors, and this is visible throughout the website.

Clear images are displayed in multiple angles and color variations on the product pages.

Mollyjogger sells usefull items for fishing, hunting and outdoor recreation. This is reflected in their website.

Highlighted Features

  • Victorian typography and graphics
  • Featured product slider
  • Simple grid-based product display

Mollyjogger achieved a highly effect design with a basic layout and on-brand images and glyphs.

A collection of plant-themed home décor, planters, and plant care items is offered by Modern Urban Jungle.

Highlighted Features

  • Beautifully styled images
  • Recently bought widget
  • Instagram feed on homepage

The simple design relies on the beauty of the images to sell the products, and even browsing the categories feels like scrolling through an app. There is a live feed of leafy interiors on the website.

Magic of I is an Australian business that sells planners, journals, stickers, cards, and calendars with astrology themes.

Highlighted Features

  • Fullscreen image carousels
  • Customer reviews and ratings widget on homepage
  • High quality product images and videos

The quality of the product should be emphasized in this crowded market. Product images and videos are styled by Magic of I. The products have a simple layout and offset illustrations.

Hydro Flask is a US-based insulated water bottle company that has branded itself successfully to outdoor enthusiasts, gym goers, and image-conscious people alike.

Highlighted Features

  • The site design is black and white.
  • Interactive customization tools
  • The casual browser wants to use the product.

The website is easy to navigate and shop by beverage type. Customers can use the online tool to create their own hydro flask.

The store sells everything from home decoration and furniture to personal accessories and stationary.

Highlighted Features:

  • Vibrant product photos
  • Categories displayed on the front page

The store has a search bar, navigation bar categories, and front page product listings. The white background and grid display give off a minimalist feel, and the beautifully colored feature product images add a pop of color.

Cinelli USA takes no time to introduce you to its range of products.

Highlighted Features:

  • Product “Quick View”
  • Drop down categories for easy navigation

The Quick View of individual product page is included on the homepage to make it easier for customers to find what they’re looking for.

Eloquence is a home goods and garden brand with a focus on neutral colors and minimalist designs. The site is easy to navigate.

Highlighted Features:

  • Interactive Instagram feed on homepage
  • Clean, elegant design

Eloquence has a modern twist on their products. You can see it on their website. There are buttons on the home page that lead to both their social media accounts.

Factory 43 is a one-of-a-kind graphic print product.

Highlighted Features:

  • Easy navigation
  • A variety of product photos

Factory 43 has a variety of graphic goods, including shirts, wall art, totes and mugs. The site has a five-page image slide show and a scrolling product display.

The site is easy to navigate with the use of categories.

A craft distillery is based in Canada.

Highlighted Features:

  • Clear and colorful imagery
  • Simple product page

It does so without overwhelming the visitor or drawing too much attention to one particular area because the homepage integrates all aspects of its brand.

The site has a white background and black lettering that keeps it from looking busy.

The online store has a bright background, colorful images, and a freestyle design.

Highlighted Features:

  • Vivid colors that align with the brand
  • Clearly defined product categories

The focus of the shop is beautiful things for everyday living. Home goods, artwork, jewelry and accessories, and stationary are some of the items they sell.

The site is simple and focused on colorful and well-styled imagery. You can sort the products by price, most recent, and best selling.

Neon Poodle is an online shop that sells neon signs. The site design is just as unique as the products.

Highlighted Features:

  • The black site design is the perfect background.
  • It’s easy for customers to order their own neon sign.

The store is dark and has bright neon lights. There is a simple navigation on the top menu.

There is an online neon builder in the store. Customers can use the step-by-step tool to choose from a range of product options. As design changes are made, a preview of the custom neon light is displayed in real-time.

Nice Laundry is a clothing store, but one with a focus on underwear and socks.

Highlighted Features:

  • Easy navigation
  • Front page grid elements

Nice Laundry’s online store has an easy to navigate experience. If you click on one of the four categories at the top of the page, you will be taken to a page with some of their featured items.

There is clearly labeled sectioning so you can find the style you are looking for quickly.

Press London is a great place to look at cold-pressed juices.

Highlighted Features:

  • Blog posts featured on front page
  • Easy navigation
  • Product filtering and sorting

The store sells cold-pressed juices, cleanse and supplements, soups, and accessories. You can browse the site by clicking on the categories listed on the top left or by scrolling through the home page.

The full-width page design makes it easy to sort and filter product listings for a better customer experience.

Printing New York is a great place to look for prints and rush shipping.

Highlighted Features:

  • Seasonal products featured on homepage
  • A variety of product customization options

Printing New York sells marketing and promotion products, as well as stationary. The background video shows New York City and a printing press, with alternating shots of the two.

A bold navigation bar, a prominent link to make a rush order, and a feed of actual products uploaded by customers can be found on the homepage. It is easy for customers to make a purchase in just a few clicks with the grid layout on the product pages.

The website of the Sand and Stone Jewelry store has a clean, white background and large lifestyle product shots that compliment the poetic copy.

  • “Shop our Instagram” product feed
  • Easy product customization

You can browse collections by category website design company from the home page or shop directly from the feed.

The products are displayed in a grid for easy browsing. When you click on a product, you can see multiple images, choose shipping options and read a description.

featured products, brand information, and vibrant images are included on the Sodashi website. The transition from one section to another is smooth.

Highlighted Features:

  • Seamless sectional transitions
  • Beautiful imagery

If you want to look at the products, you can click on the Shop on the navigation headers and then use the filters to find what you’re looking for. Each product has an image, description, and price listing that makes it easy to compare inventory.

The Sodashi website has a good shop with delicate style choices and beautiful imagery.

India-based studio SOULFUL HORNS sells beautifully-crafted and designed clothing items with an Indian flare. The brand video and Season Must Haves can be found on the home page.

Highlighted Features:

  • A “Sketchbook” tool to create your own outfits
  • Vibrant imagery that aligns with the brand

TheSketchbook is a tool that allows you to create your very own custom-made outfit so you can browse product offerings in a unique way.

If you want to take a casual look around, you can click Shop at the top of the page and use the filters. If you need more ideas, you can check out their Lookbook.

Tropical Sun has a focus on ethnic spices, oils, drinks and snacks. The online store has an easy-to-maneuver layout and bright colors.

Highlighted Features:

  • Clear, direct navigation
  • Vivid colors that align with the brand
  • Product sorting

There is a list of new products, a Recipes section, and a row of posts on the home page. The drop down navigation menu makes it easy to find what you are looking for.

TRUE linkswear offers comfortable and high-quality golfing shoes and accessories with an eye towards design, whether you enjoy the occasional round of golf, or are a regular on the greens.

Highlighted Features:

  • Easy navigation
  • High-quality product images and videos
  • Product image and video zoom

The shop navigation menu is broken down into clear categories so it is easy to find what you need. It is easy to find products based on style, design, material, gender, and other criteria, and the product pages offer beautiful product images and user reviews.

HumanCharger is a bright light therapy company with a unique product that they claim will give you a boost.

Highlighted Features:

  • Beautiful product imagery
  • Clean, streamlined design

The home page has beautiful imagery, user reviews, and product benefits. The product page has close product shots and the navigation bar makes it easy to move from one page to another.

Woolrich sells clothing, footwear, and accessories.

Highlighted Features:

  • “Related Products” and “Customers Also Viewed” tabs
  • On-page product reviews

The website uses a white background and black text to draw attention to the images and photos on the site. The main product page makes it easy to find what you are looking for, and individual product pages highlight the features and reviews of the item.


Depending on industry, customer needs, and personal preference, the features and elements that you choose to include on your website will vary. If you need a bit of inspiration, some of the above features are good choices.

Which of the above features will you be incorporating into your website design? Let us know in the comments.

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